Display advertising (you might know it as banner advertising) is one of the oldest forms of internet marketing going around. So why do brands still use this form of advertising? Because it still works…and it works well!
Why should your business be using display advertising?
In fact, display advertising forms a large part of many businesses’ digital marketing strategies. As Australians spend more and more time online everyday, it makes sense that your business is doing all it can to reach people through banner advertising.
So why is banner advertising important to your business?
Brand awareness – Like the billboards out in the real world, banner advertisements are an effective way of raising awareness of your business. Whether you want to let people know about a new product, push a big sale or simply reach people who have never heard of your brand, banner advertising is a versatile way to increase your brand awareness.
It’s measurable – Unlike the billboards out in the real world, banner advertising is a truly measurable medium. Meaning that you can watch and measure the effectiveness of every advertising dollar spent. EZ Digital’s display advertising experts will help you understand your CPMs, CPCs and a list of other acronyms (and, of course, what they mean).
Better targeting – Because not every last person is a potential customer, we offer control over who you spend your marketing budget on reaching. EZ Digital’s Adelaide Banner Advertising experts will work with you to define and reach your ideal target audience.
Re-targeting – For most people, now is not always the right time to buy. As people move through their decision journey, they read, research, shop around and get distracted. With our intelligent re-targeting we can help your business reach people who have shown previous interest in your products, meaning fewer lost leads.
The right environments – People are not always in the same frame of mind when they’re online. You probably think differently when browsing a serious news website to when you’re rolling your eyes at celebrity gossip. With EZ Digital’s banner advertising experts your brand’s messaging and environment are working together.
They look good – While your regular paid search advertising is just some text on a page, banner advertising can be as visually appealing as your imagination. That means more opportunity to grab people’s attention.