The way in which consumers discover, research and purchase products has changed, and the biggest reason for the change is Google. Whether people want to find a plumber to fix a leaking tap or find a saxophone repair shop open after midnight for an emergency jazz repair, the search begins with a search engine.
Why should your business worry about Paid Search?
It’s often said that if your brand doesn’t appear on the first page of Google, then it might as well not appear at all. In fact, research reveals that between 70-90% of people will only click on a search result if it appears on the first page. This means that if you want your business to be found by potential customers, your brand needs to be visible.
EZ Digital’s Adelaide paid search experts can help your brand become more visible on search engines, with a bespoke search engine marketing (SEM) strategy.
So why is paid search important to your business?
It’s Pay-Per-Click – When it comes to paid search, you only pay when somebody clicks on your ad. EZ Digital’s paid search experts will develop and manage a search term keyword strategy that works for your business. That means that your business only pays for potential leads.
Further down the funnel – When you think about the old marketing funnel, paid search fits in toward the bottom. People beginning to research products and make decisions use search engines to help them on their journey. EZ Digital’s Adelaide SEM team will develop a paid search strategy that fits into your brand’s digital marketing strategy.
Complete control – With organic search results, you only have so much control over what your search results say, when they appear and to whom. With paid search, your business can dictate your search results. EZ Digital’s paid search experts will work with you to take care of every part of your paid search results from bidding to copy.
No expensive creative – While almost every other form of digital advertising becomes more complex, paid search remains a relatively simple advertising unit. Put simply, it’s a small number of words explaining what somebody will find on your website. This means that you don’t have to worry about paying for the creation of expensive creative assets.
It’s measurable – One of the best things about digital marketing is that it’s measurable. Your EZ Digital paid search expert will help you make sense of all of the numbers so that you know your advertising budget is working as hard as you.
Immediate results – When you build a website, it can take a long time to have your content begin to appear in search results. The results from paid search are immediate. Contact Adelaide paid search agency EZ Digital to start getting you into paid search results right now.