Whether we like to admit it or not, we’re all spending a lot of time on social media. In fact, the average Australian now spends 1 hour and 39 minutes on social media each day. That’s a lot of time spent scrolling, commenting, sharing and selfie…ing! Whether it’s Facebook, Twitter, Instagram, Snapchat or LinkedIn, Australians love to be social.
Why Social Media Marketing?
With all that time spent in these platforms, it’s no surprise that social media marketing is an effective way to reach customers. How effective? Surveys have shown that 55% of social media users have bought a product after discovering it on social media. EZ Digital can work with you to develop a social media advertising plan to have more people discovering your brand.
Contact our Adelaide Social Media Marketing experts now for a free consultation!
Reach more people – Around 36% of Australian internet users now use some form of ad-blocking when they’re online. This means that without social media marketing, your brand is going to have a hard time reaching about a third of your online customers. Thankfully, with EZ Digital’s Adelaide Social Media Marketing experts, your brand can beat the ad blockers through people’s feeds and stories.
It’s cost-effective – Social media advertising remains one of the most cost-effective ways to reach your audience, with advertising rates often lower than those of its digital counterparts. On top of that, when it comes to paid social there is often no minimum spend, which means almost no barriers to entry.
Better targeting – Unless you have the world’s best product (which is Pizza Shapes, by the way) it’s unlikely that you’ll want to be serving your Facebook ad to every single person. With EZ Digital’s social media marketing team, we can work with your brand to accurately target your ideal customer. This means that your budget is only being spent on showing your ads to people likely to be interested.
Keep the conversation going – With social media marketing, the connection between brand and customer doesn’t need to end after they make a purchase. With the help of engaging content and clever re-targeting, you can engage with past customers to turn them into repeat customers and lifelong fans.
Become human – There are few advertising platforms apart from social media that allow for real conversations between advertisers and humans. Social media gives your brand the opportunity to engage with its potential customers and make the brand that little bit more human.
EZ Digital’s Adelaide social media marketing experts can help your business make the most out of its social media advertising. Contact the team today.