Did you know that 80% of all web traffic will be videos by 2019? It’s an incredible statistic, especially if you consider that 15% of internet traffic seems to be devoted to cute photos of people’s cats. Either way, video marketing is one powerful tool to deliver a message.
Why should your business use video marketing?
Whether it’s a customer testimonial, a new product unboxing or a walkthrough of your new premises, video marketing is the most versatile way to tell your brand’s story. As people begin to love online video more and more, the smartest businesses are using video as part of their digital marketing strategies.
So what is so good about video marketing?
Better engagement – Various studies have revealed that videos garner far better engagement rates than other media. When it comes to making a connection, people just find videos far more appealing.
More of a story – One of the biggest reasons to use video marketing is that it gives you a far greater chance to tell a story. Videos give your business the opportunity to convey more complex, meaningful messaging.
A new world – From YouTube to Instagram Stories to catch up TV, EZ Digital’s Adelaide video marketing experts can open help your business appear in a whole new world of advertising environments only open to videos.
Align with consumer behaviours – Consumers use videos to research and learn about products and services. So it makes sense for your business to be visible to consumers in this part of their decision journey.
People are watching more video content – Consumers are spending more time watching videos, in fact, 60% of Australians watch online videos every day. Video marketing agency EZ Digital can help your business’s videos be seen in pre-roll, mid-roll, social media, YouTube and loads of other formats.
It’s targeted – Unlike old broadcast advertising, online video marketing is highly-targeted. EZ Digital’s video marketing specialists will work with you to target your video to your ideal consumer.