Have you ever been online shopping with a cart full of goodies only to become distracted before you check out? You might notice that some of those goodies start to follow you around the internet, prompting you to keep thinking about those cowboy boots or acid wash jeans that you almost bought. This is remarketing in action, and it works.
Why should your business be using remarketing
Remarketing (or retargeting) is a cookie-based technology that is used to ‘follow’ your audience with relevant advertising. It is an important piece of many digital marketing strategies and lets you talk to the right people at the right moments in their decision journey.
Whether you’re looking to recover an abandoned shopping cart or speak to those who previously read your blog content, EZ Digital’s Adelaide remarketing experts can help.
So, why is remarketing important for your business?
It’s relevant – When you serve re-targeted advertising, it’s far more likely that consumers will find your ads more interesting and relevant. In a world where advertising fills every corner, your remarketed ads will cut-through where others don’t.
It’s timely – People aren’t always ready to take the leap and buy whatever it is your business is selling. They research and consider many of their purchases. EZ Digital’s Adelaide retargeting team can help you capture customers when they’re ready to take the plunge.
It fits your strategy – Whilst you’re not going to build an entire marketing strategy around retargeting customers, it does fit well into a broad, digital-led approach. Your business may serve some display ads to build brand awareness, some branded blog content to increase consideration then retargeted, relevant ads when it comes to decision time.
People take action – When you look at the stats, it becomes obvious how effective remarketing is as part of a digital marketing strategy. In fact, consumers are 10x more likely to click on a remarketed ad in comparison to a regular display ad.
Recapture lost leads – If your business struggles with lost leads, remarketing is an effective way to pick up where you left off. Speak to Adelaide remarketing agency EZ Digital now to find out how you can keep your brand front-of-mind and push conversions with re-targeted advertising.
Avoid the double-up – While remarketing is important in converting prospects to sales, it can also be used to ensure that you’re getting the best value out of your advertising dollars. By employing negative remarketing lists, EZ Digital can help you only serve relevant advertising to your current and previous clients. Clever, right?