When it comes to digital assets, your website is your most important. For most consumers, it’s the first interaction they will have with your brand, and first impressions count! Whether it’s somebody researching plumbers on their side of town, or stumbling across your new face mask after clicking through from a display advertisement, your website is an introduction to your brand.
Why should my business worry about website design?
People are becoming increasingly impatient, attention spans are getting shorter and people are making decisions faster. That’s especially true when you’re online. Consumers simply no longer have the patience for a bad user experience on any part of the web. (And unfortunately, having no time or knowledge on web design is longer an excuse).
With EZ Digital’s Adelaide website design team, we can help you solve your web design problems. Contact us now for a free consultation.
So why is a good website design so important to your business?
It drives conversions – You can have the best digital marketing strategy possible, but if your website is not up to scratch you might be wasting your marketing budget. When users click through from an ad only to find a confusing, hard to navigate website, that’s a lost lead. Better website design delivers better results for your business.
It’s mobile-friendly – With 74% of Australians now accessing the internet via a mobile phone, websites must be mobile-friendly. At EZ Digital, our Adelaide website designer team builds websites that are responsive and mobile-friendly, for the best experience across all devices.
SEO, SEO, SEO – A website built without a good understanding of search engine optimisation (SEO) just might be a wasted website. With organic search results driving approximately 72% of clicks from Google, your business needs to do everything it can to rank highly. The first step of ranking highly? Good website architecture.
Snap judgments – We mentioned that users are becoming increasingly short of attention, it’s no lie. It takes about 50 milliseconds for users to form an opinion of your website. That first impression could be the difference between sticking around and bouncing out. Speak with EZ Digital’s Adelaide website design experts now to make a better first impression.
Get people returning – Did you know that 88% of users won’t return to a website if they find it unattractive. It may be a cruel statistic, but we’re fairly shallow as humans. Speak with Adelaide website designers EZ Digital now to make sure your customers are coming back.
It’s easy – The best websites are easy to navigate, even Google thinks so. In fact, Google have updated their search algorithms to now look at how easy it is for users to find what they’re looking for on your website. Good web design means easy websites for users.