EMAIL DIRECT MARKETING - EZ Digital Marketing Australia

EMAIL MARKETING

You have worked hard to build a healthy mailing list over the years, so why not reach out to them via email marketing? With EZ Digital’s email marketing experts, your business can discover the full potential of email marketing.

Why should your business be using email marketing?

Let’s be clear, email marketing or eDM is not about constantly bombarding your subscribers with offers, deals and crazy bargains. People don’t subscribe to mailing lists to have their inboxes filled with spam. People do, however, subscribe to mailing lists to receive relevant, interesting content about brands and products they like.

SO WHAT SO GOOD ABOUT EMAIL MARKETING?

It’s cost-effective – Really cost effective when you compare it to other marketing mediums. Because subscribers have opted in to receiving your newsletters, you don’t have to buy any advertising space from websites or publishers. That’s one big cost avoided.

The best ROI – Because emails cost next to nothing to send, email marketing can offer the best return on investment across all of your advertising media. In fact, some studies have shown email marketing to deliver an ROI of about $40 for every dollar spent.

Value across media – That mailing list that you’ve been working to grow brings a lot to the table when you start your first email marketing campaign, but it also brings value elsewhere. Your mailing list can be used to target users with advertising in other digital spaces, giving you a true cross-media marketing strategy.

Marketing aims to be personal – At its best, email marketing feels as though it has been written especially for you.

Keep the conversation going – With email marketing, the conversation between your brand and your customers never truly stops. Whether you’re re-engaging cold leads, prompting customers to leave a review or reminding people about the big, annual EOFY sale, email marketing is one of the best ways to remain front-of-mind.

It’s measurable – From open rates and click volume to intelligent A/B testing, email marketing is highly-measurable. Of course, EZ Digital’s Adelaide email marketing team are there to help you make sense of all of the numbers

Email Marketing
Campaigns (eDM)

EZ Digital’s team of copywriters will work with our email marketing experts to develop the most effective email marketing strategy and content.

What does EZ Digital do differently?

EZ Digital don’t believe in pre-packaged solutions, we take the time to understand your business, your products and your customers. Because each business is different, we put together a customised social media marketing solution to help your business grow and designed to drive results. With your marketing strategy in mind, our Adelaide social media experts will define and optimise your campaigns with clever targeting, messaging and delivery. Our managed service takes care of the rest, ensuring that every social media advertising dollar is working to make your business grow.

"EZ Digital were really great and flexible to work with. They took the time to understand our objectives and were willing to work with our moving timelines for the launch of our new venue, The Keg Room. The results were fantastic and exceeded our expectations. EZ Digital’s reporting and post follow-up were amazing and it’s great to talk to ‘real’ regional and local people who understand our needs."

"EZ Digital have been fantastic. Really reliable and adaptable to Murray Mallee Aged Care's needs. They have shown great initiative in suggesting new ideas and ways to improve our digital marketing. Our ad campaign has translated to an enquiry rate of over 70%, which is such a great response for our business."

"I've been using EZ Digital to run my advertising and they have done an absolutely fantastic job. It's been a pleasure dealing with the team. They have really taken the hassle away of running and managing my own advertising campaign. When I look at the expertise and analysis I get back from my advertising, as well as the success of the campaign I would say I've made 10 to 15 times the investment back in terms of additional revenue to my business. I can definitely recommend EZ Digital."

“As a local locksmith business with a vast array of services we enlisted the help of EZ Digital to assist with our website, enhance it’s appearance and use target words and specific campaigns to promote our business. We have found the EZ Digital staff amazing! They are always so helpful, willing to assist wherever and whenever possible, keep us up to date with our results and offer to improve our website. The knowledge they share with our staff is very much appreciated and they are very personable which makes it extremely easy to deal with them. We would have no hesitation at all in recommending EZ Digital and would award them 5 stars!!!”