Australian based digital agency
It’s often said that if your brand doesn’t appear on the first page of Google, then it might as well not appear at all. In fact, research reveals that between 70-90% of people will only click on a search result if it appears on the first page. This means that if you want your business to be found by potential customers, your brand needs to be visible. EZ Digital’s Adelaide paid search experts can help your brand become more visible on search engines, with a bespoke search engine marketing (SEM) strategy.
It’s Pay-Per-Click – When it comes to paid search, you only pay when somebody clicks on your ad. EZ Digital’s paid search experts will develop and manage a search term keyword strategy that works for your business. That means that your business only pays for potential leads.
Further down the funnel – When you think about the old marketing funnel, paid search fits in toward the bottom. People beginning to research products and make decisions use search engines to help them on their journey. EZ Digital’s Adelaide SEM team will develop a paid search strategy that fits into your brand’s digital marketing strategy.
Complete control – With organic search results, you only have so much control over what your search results say, when they appear and to whom. With paid search, your business can dictate your search results. EZ Digital’s paid search experts will work with you to take care of every part of your paid search results from bidding to copy.
No expensive creative – While almost every other form of digital advertising becomes more complex, paid search remains a relatively simple advertising unit. Put simply, it’s a small number of words explaining what somebody will find on your website. This means that you don’t have to worry about paying for the creation of expensive creative assets.
It’s measurable – One of the best things about digital marketing is that it’s measurable. Your EZ Digital paid search expert will help you make sense of all of the numbers so that you know your advertising budget is working as hard as you.
Immediate results – When you build a website, it can take a long time to have your content begin to appear in search results. The results from paid search are immediate. Contact Adelaide paid search agency EZ Digital to start getting you into paid search results right now.
With very few exceptions, your business should be present on Google. It’s where people go when they have questions, and your brand should be among the answers. We setup, monitor and optimise your business’s Google Ads campaigns to get the best value and best results for your brand.
Depending on who you listen to, as many as 20% of people use Bing to conduct their online searching, with the search engine coming as default on a number of products and browsers. Bing Ads can put your business before an even bigger audience of people searching for your products.
Search Engine Optimisation, or SEO, is the discipline of building and optimising your website to improve its keyword rankings. EZ Digital’s Adelaide SEO experts can help guide you to building a higher-ranking, more visible website.
EZ Digital don’t believe in pre-packaged solutions, we take the time to understand your business, your products and your customers. Because each business is different, we put together a customised social media marketing solution to help your business grow and designed to drive results. With your marketing strategy in mind, our Adelaide social media experts will define and optimise your campaigns with clever targeting, messaging and delivery. Our managed service takes care of the rest, ensuring that every social media advertising dollar is working to make your business grow.