RETARGETING REMARKETING

Have you ever noticed that some of the goodies you look at online start to follow you around the internet, prompting you to keep thinking about those cowboy boots or acid wash jeans that you almost bought. This is remarketing in action, and it works.

Why should your business be using remarketing?

Remarketing (or retargeting) is a cookie-based technology that is used to ‘follow’ your audience with relevant advertising. It is an important piece of many digital marketing strategies and lets you talk to the right people at the right moments in their decision journey. Whether you’re looking to recover an abandoned shopping cart or speak to those who previously read your blog content, EZ Digital’s Adelaide remarketing experts can help.

SO WHY IS REMARKETING IMPORTANT TO YOUR BUSINESS?

It’s relevant – When you serve re-targeted advertising, it’s far more likely that consumers will find your ads more interesting and relevant. In a world where advertising fills every corner, your remarketed ads will cut-through where others don’t.

It’s timely – People aren’t always ready to take the leap and buy whatever it is your business is selling. They research and consider many of their purchases. EZ Digital’s Adelaide retargeting team can help you capture customers when they’re ready to take the plunge.

It fits your strategy – Whilst you’re not going to build an entire marketing strategy around retargeting customers, it does fit well into a broad, digital-led approach. Your business may serve some display ads to build brand awareness, some branded blog content to increase consideration then retargeted, relevant ads when it comes to decision time.

People take action – When you look at the stats, it becomes obvious how effective remarketing is as part of a digital marketing strategy. In fact, consumers are 10x more likely to click on a remarketed ad in comparison to a regular display ad.

Recapture lost leads – If your business struggles with lost leads, remarketing is an effective way to pick up where you left off. Speak to Adelaide remarketing agency EZ Digital now to find out how you can keep your brand front-of-mind and push conversions with re-targeted advertising.

Avoid the double-up – While remarketing is important in converting prospects to sales, it can also be used to ensure that you’re getting the best value out of your advertising dollars. By employing negative remarketing lists, EZ Digital can help you only serve relevant advertising to your current and previous clients. Clever, right?

Facebook
Advertising

Whether your business is advertising on Facebook or other social platforms, EZ Digital can help you employ remarketing as part of your social media marketing strategy.

Google Display Network
(GDN)

If you’re using GDN as part of your digital marketing strategy, then remarketing is a perfect fit. Get in touch now to find out how you can use it to get more leads with remarketing.

Instagram
Advertising

Instagram is the perfect environment to reach potential customers, with users more likely to follow a brand on Instagram than any other social media platform.

What does EZ Digital do differently?

EZ Digital don’t believe in pre-packaged solutions, we take the time to understand your business, your products and your customers. Because each business is different, we put together a customised social media marketing solution to help your business grow and designed to drive results. With your marketing strategy in mind, our Adelaide social media experts will define and optimise your campaigns with clever targeting, messaging and delivery. Our managed service takes care of the rest, ensuring that every social media advertising dollar is working to make your business grow.

"EZ Digital were really great and flexible to work with. They took the time to understand our objectives and were willing to work with our moving timelines for the launch of our new venue, The Keg Room. The results were fantastic and exceeded our expectations. EZ Digital’s reporting and post follow-up were amazing and it’s great to talk to ‘real’ regional and local people who understand our needs."

"EZ Digital have been fantastic. Really reliable and adaptable to Murray Mallee Aged Care's needs. They have shown great initiative in suggesting new ideas and ways to improve our digital marketing. Our ad campaign has translated to an enquiry rate of over 70%, which is such a great response for our business."

"I've been using EZ Digital to run my advertising and they have done an absolutely fantastic job. It's been a pleasure dealing with the team. They have really taken the hassle away of running and managing my own advertising campaign. When I look at the expertise and analysis I get back from my advertising, as well as the success of the campaign I would say I've made 10 to 15 times the investment back in terms of additional revenue to my business. I can definitely recommend EZ Digital."

“As a local locksmith business with a vast array of services we enlisted the help of EZ Digital to assist with our website, enhance it’s appearance and use target words and specific campaigns to promote our business. We have found the EZ Digital staff amazing! They are always so helpful, willing to assist wherever and whenever possible, keep us up to date with our results and offer to improve our website. The knowledge they share with our staff is very much appreciated and they are very personable which makes it extremely easy to deal with them. We would have no hesitation at all in recommending EZ Digital and would award them 5 stars!!!”